Four Trends In E-Cigarettes By 2024
January 05, 2024
In the past two years, e-cigarettes have gained strong momentum overseas, according to the data released by the General Administration of Customs on 20 December, the total export of electronic cigarettes in China in the first 11 months of 2023 exceeded 70 billion yuan, and the annual export volume is expected to reach 78 billion yuan. In China's e-cigarette manufacturers to go overseas under the wave, the United States, Britain, Germany, Russia, etc. has become a red sea market, fierce competition to promote industrial upgrading, into the 2024 e-cigarettes and what will be the trend?
1. Environmentally friendly biodegradable e-cigarette packaging and casing
In the European market, environmental issues have become an important constraint on the development of the disposable electronic cigarette industry, government departments and consumers have gradually realised the environmental damage caused by electronic cigarettes. Therefore, for e-cigarette brands, on the one hand, to promote waste e-cigarette recycling services, and on the other hand, to promote the design and production of environmentally friendly e-cigarettes may be more in line with the current trend of the European market.
At present, many domestic manufacturers have environmental e-cigarette solutions, such as Simo, Joly Energy, etc. It is expected that in 2024, as the European government departments and consumers of e-cigarettes environmental protection issues of the controversy is getting louder and louder, there will be more and more manufacturers to follow up on the application of environmentally friendly and biodegradable materials, such as PLA, PBAT and other e-cigarettes packaging, casing and other aspects of the application.
2. Growth opportunities for refillable and bottled oils
In 2023, thanks to the advantages of cheap price, variety of flavours and easy to carry, disposable e-cigarettes exploded in Europe, North America, the Middle East, Russia and other markets, which also made the government departments speed up the progress of regulation of disposable e-cigarettes. At the same time, due to the disposable e-cigarettes used up to throw away the characteristics of the environmental issues raised concerns, there are constantly environmentalists attack disposable e-cigarettes.
Especially in Europe, under the double pressure of regulation and environmental protection, many manufacturers have begun to take a cautious attitude towards disposable e-cigarettes, and started to lay out the replacement bullet e-cigarettes, such as Hanqingda, Skoal, ANYX, etc.. It is expected that the market share of refillable e-cigarettes in Europe, Russia, etc. will grow further in 2024.
In addition, Indonesia and other Southeast Asian countries open oil-filled e-cigarettes are more favoured by local consumers, 2023 has been a lot of domestic manufacturers in Southeast Asia layout of bottled oil, 2024 bottled oil may win greater growth opportunities.
3. Large-scale application of MEMS integrated microphone head
Microphone is one of the core components of electronic cigarettes, electronic cigarettes are currently the most widely used electret microphone, with stable mass production, lower cost and other advantages. However, with the technological development and industrial upgrading of the e-cigarette industry, the disadvantages of electret microphone heads have gradually come to the fore, such as not oil-proof, poor consistency, self-starting problems, poor SMT compatibility and so on.
In order to improve these problems, in recent years, many companies have laid out the development of MEMS integrated microphone head, and is expected to be applied on a large scale in 2024. Compared with the traditional electret microphone head, MEMS integrated microphone head in high temperature resistance, oil, volatile and other performance is more excellent, and can be automated production consistency is high.
4. E-cigarettes with screen will be more popular in 2024
Restricted by the cost and portability, the design of disposable e-cigarettes at first seldom consider some additional features, but in recent years the global market is becoming more and more involution, the product homogenisation is serious, any one of the innovative points may make the product become a hit, such as to the e-cigarettes plus a piece of screen that can display the amount of oil, power and other information.
At present, the cost of e-cigarettes with a screen will not be too big a difference compared to the version without a screen, and it can greatly improve the user experience and add new selling points to the product. 2023 has already launched a number of brands with a screen e-cigarettes, which have been welcomed by some overseas markets, and it is expected that by 2024, there will be more brands to consider with a screen solution, and the size of the screen may be bigger and bigger, and even follow up on the touchable big screen to improve the product Interactive experience.
What other trends do you see in the e-cigarette industry in 2024?